Singapore’s tech subscription service Circular wants to keep devices out of the landfill | TechCrunch
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Circular, backed by Y Combinator, is a service that offers consumers in Singapore and Australia subscriptions to high-end electronics, like iPhones, Circular, backed by Y Combinator, is a service that offers consumers in Singapore and Australia subscriptions to high-end electronics, like iPhones, Samsung Galaxy, iPad Pros and MacBook Pros. Not only does it want help people get devices at lower prices, but also keep them in circulation for as long as possible and out of the landfill.
  • AutoTL;DR@lemmings.worldBEnglish
    1·
    11 months ago

    This is the best summary I could come up with:

    Circular also recently began adding gaming products to its Singapore catalog, supplementing its core categories of phones, tablets and laptops.

    During that time, he says he realized that existing financial products for consumers and SMEs “only serve to reinforce the linear economy and legacy concepts of ownership.”

    The low cost of Circular’s monthly subscriptions means that consumers no longer need to use credit cards, BNPL services or sign long-term contracts with telcos, Ramsay added.

    One challenge Circular is facing in Asia is that “there is a strong preference for ownership of physical goods as it carries a sense of status and accomplishment.

    The shorter subscription periods are suited for short-term work or school projects, while the 12-month option is geared toward people who want the latest smartphone.

    In an investor statement, AirTree founder and partner Craig Blair said, “Circular is at the heart of the perennial and emerging consumer trends, such as the shift towards sustainability, changing ownership preferences and the desire to have the latest tech.

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