The percentage of Android users that switched to iOS decreased in 2023, but the five-year trend is steady.

• A report from Consumer Intelligence Research Partners (CIRP) found that 13% of iPhone buyers switched from Android to iOS in 2023.
• The number is a decrease from the prior year’s figure, which saw 15% of iPhone buyers come from an Android phone.
• However, over a five-year period, iPhone buyers are coming from Android phones at a steady 11-15% clip.