New research from Professor Manos Tsakiris, from the Department of Psychology reveals how candidates in U.S. presidential primary elections use distinct moral rhetoric on social media to appeal to voters.
  • SpaceBar@lemmy.worldEnglish
    33·
    1 year ago

    Care and Fairness vs Sanctity, Authority and Loyalty.

    Guess which appeals to which party.

    Now guess which type of person prefers which rhetoric.

    • McSinyx@slrpnk.netEnglish
      21·
      1 year ago

      guess which type of person prefers which rhetoric

      The answer would surprise you, see The Righteous Mind for elaborations, but TL;DR while the US Republicans succeed at capturing morally more diverse population, especially (and ironically) the rural and working-class, the US Democrats still fail to cater to or even acknowledge foundations other than care, liberty and fairness.