The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Kerfuffle@sh.itjust.worksEnglish
    203·
    2 年前

    I’ll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

    This sounds kind of funny. “I’ll spend $60,000 on your car but I won’t turn on the radio. That’ll show you!”

    • Sir Arthur V Quackington@lemmy.worldEnglish
      134·
      2 年前

      More like “if this car is otherwise the best option, I’ll go for it, but your policies are actively having me court your compeititors and damaging brand loyalty.”

      • Kerfuffle@sh.itjust.worksEnglish
        111·
        2 年前

        Maybe. I feel like it’s going to be kind of hard to make them care if you’re still buying their product though.

      • grue@lemmy.worldEnglish
        4·
        2 年前

        It is never “otherwise the best option” because abusive tactics like this are instantly and totally disqualifying. Period.

        The line must be drawn here.

    • jcit878@lemmy.worldEnglish
      1·
      2 年前

      radio does suck, but its also a vital information system during emergencies. what liabilities does a manufacturer open themselves up to by refusing access to a potentially lifesaving device?

      • Kerfuffle@sh.itjust.worksEnglish
        2·
        2 年前

        I think you might have misunderstood the post? There wasn’t anything about the manufacturer disabling the radio. The person I replied to said they’d choose not to use the car’s fancy features and I thought it was funny they’d do that to “spite” the manufacturer after giving them a whole bunch of money.