EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • Mearcfara@lemmy.mlEnglish
    1·
    2 months ago

    I’d be all for it if it meant the other shit would go away. I’d rather see Mountain Dew (instead of Altitude Precipitation or whatever) in the Sims if it meant no microtransactions and other annoying ads. But it’s EA, that’s not gonna happen, we’ll just get Mountain Dew in the Sims AND ads AND microtransactions.

    U.S. Patent 8246454B2 is a real thing.