Half the podcasts in my queue have suddenly become paid subscriptions. Meanwhile the overall industry is losing listeners. Seems like a lousy business model to not offer a free with ads feed. What a bizarre trend.

https://www.deseret.com/entertainment/2023/2/9/23592684/decline-of-podcasts#:~:text=Monthly listenership to podcasts seems,podcasts has fallen as well.

https://www.marketingbrew.com/stories/2022/03/28/monthly-podcast-listening-is-down-for-the-first-time-in-almost-a-decade-according-to-study

  • circuitfarmer@lemmy.sdf.orgEnglish
    9·
    9 months ago

    Ad-supported approaches normalized both free content (in the eyes of the consumer) and also getting paid for creating even very niche content (in the eyes of the creator).

    • Valmond@lemmy.mindoki.comEnglish
      21·
      9 months ago

      I know, but for 99% of content creation it’s costless (except time ofc) just look at Reddit!

      I wonder how many people actually earn something after trying to monetise stuff, I bet very few and it just gets enshittifyed everywhere instead.

      • WhiteOakBayou@lemmy.worldEnglish
        4·
        9 months ago

        You say except time like that’s no big deal. Time is money is a cliche but if you don’t value your time neither will anyone else. I do agree with your overall point though. A lot of content is low effort.