This new partnership should excite fans in the region
Unfortunately Blizzard lost so much community trust with their fallouts in Overwatch 2, Diablo Immortals, Diablo 4, and in regards to sexual allegations to their own staff.
I think chinese customers will be unaware of those fallouts, but considering Blizzard fucked up their contract negotiations, those players will be very considerate when deciding to buy the next Blizzard games.
Unfortunately Blizzard lost so much community trust with their fallouts in Overwatch 2, Diablo Immortals, Diablo 4, and in regards to sexual allegations to their own staff.
I think chinese customers will be unaware of those fallouts, but considering Blizzard fucked up their contract negotiations, those players will be very considerate when deciding to buy the next Blizzard games.
Don’t forgot the Blitzchung Hong Kong scandal - Blizzard has really gone from scandal to scandal the last few years.
The vast majority of American and western consumers don’t even care about the issues with Blizzard. I highly doubt Chinese ones would.
Don’t forget the absurdly bad re-release of Warcraft 3!