Yup. I’d also add that if cancelling requires speaking to a representative, then so should signing up. Also, the same reps must be fully trained to handle both cancellations and signups. The automated call routing system shouldn’t be allowed to ask whether you’re cancelling or signing up, and transferring calls should not be allowed.

If businesses don’t know if a call is a cancellation or signup, they will answer every call with the same urgency (instead of handling signups quickly and smoothly, but making people calling to cancel wait on hold and be transferred half a dozen times).

I’m sure there are plenty of loopholes I’ve missed, but you get the idea.