Google warns users of these apps that their experience may deteriorate soon. They may “experience buffering issues” or see errors such as “the following content is not available on this app” when trying to watch videos.
Similar to Google Search, ads have become insufferable for many users of the service. There are too many of them, they may break the viewing experience, and they may show inappropriate content.
YouTube Premium is expensive. What weights more for some users is that its functionality is severely limited when compared to third-party apps.
The cat and mouse game continues.
For those looking to avoid ads or improve privacy, here are some options for free, open source, privacy-friendly frontends to YouTube without advertisements:
Do you know how little money advertisers pay per ad? I think last I heard it’s between 0.5 and 3 cents. Could be even lower. That’s probably not enough, so they sell your anonymized data. That’s not enough, so they offer a membership without ads so the ratio can allow them to get closer to break even. What’s left?
The people getting the benefits of membership without paying for it. Third party apps letting you use premium features for free? Gone. Didn’t push the needle far enough. Most of their userbase using adblocker? New target acquired.
They’re very clearly trying to get their revenue and expenses to hit 1:1 because no company that’s doing well is going to crack down on their users. Netflix was flourishing so they let you share accounts. Then, the bill came and they said fuck that. Their revenue and profits went up what, 60%? They just had to endure the people throwing tantrums.
No, they’re learning that if 5% of the people using adblockers instead get Premium, they lose less money, even if it means doing what Netflix did and riding out the storm while people removed and moan about how their free shit isn’t free anymore. Should they help offset it by making Premium more worthwhile with features even third party apps could do? Absolutely. Do I hate having to defend a company that could be doing so much more to benefit their users but are making pretty common sense business practices? Absolutely.