The campaign aims to promote the highway code rule that requires drivers to give at leadt 1.5 m space to cyclists when overtaking.

"The ad shows someone cycling on the road from a driver’s viewpoint, together with images of their life and loved ones in the space next to them.

Our message is that we’re all people, travelling on the road and wanting to get home safely. Dangerous and careless driving around people on bikes is risking someone’s life and risking serious legal consequences. "

  • HexesofVexes@lemmy.world
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    7 months ago

    We need an extra advert pushing rule 64 - “You MUST NOT cycle on a pavement”. There are just too many damn cyclists whizzing past me on the pavement when I’m walking to and from work.

    I get it, they’re in a hurry to get home, but they need to accept that the safety of pedestrians is paramount.

    • CheeseNoodle@lemmy.world
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      7 months ago

      Scotland is just not bike friendly, our ‘cycle lanes’ are just a thin often mostly worn away white line painted on a road of normal width (Which for americans is already way narrower than your roads) and trying to actually cycle on them is tantamount to attempted suicide.

      • HexesofVexes@lemmy.world
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        7 months ago

        Sounds to me like something to consider in the upcoming elections - a good issue to vote on.

        Definitely still illegal.

    • EinfachUnersetzlich@lemm.ee
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      7 months ago

      I’m a cyclist in the UK and you’re totally right. Enforce the laws against those uninsured electric motorbikes constantly riding on paths and ignoring every law possible as well.