Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
You can’t make stupid people safe. I drive home in the dark now and I typically see at least one person driving with their lights turned completely off per day.
I also knew one guy who had a light that didn’t work but his highbeams did, so he just used his highbeams 100% of the time. When I told him he was being dangerous he said something to the effect of “I’m not going to jeopardize my safety for some rando on the road”. And was legitimately confused why I would want to put him in danger, and upset that people kept flashing their beams back at him. Some people have absolutely no desire to be a functioning member of society.