Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
At my previous apartment the lights outside were so bright it was unreal. Sixth floor, curtains, I could still read books at night without turning on an inside light. Can’t remember the last time I saw more than a dozen stars in the sky even at my new place. Light pollution is a very present thing here