You can see this isn’t going the way you want it to.
At $4.50 per piece, marketers are going to move away from physical mailers, and toward other marketing options. Most are going to do that at far less than $4.50/pc. Most bulk mailers would abandon the practice well below even first class mailing rates. USPS sets their bulk mailing rate with the specific intention of keeping the bulk mail business that funds their operations.
USPS money orders are (were) the standard for reliable, secure transfer of money. Recipients of postal money orders knew they were good, and demanded them over personal checks and even cashier’s checks in some cases.
There is room for the USPS to enter into basic, universal access banking services, providing accounts to anyone who needs one. They could then reasonably expand to compete with usurious payday lenders, driving them out of the market. They could operate as a payment processor, competing with Visa and MasterCard, driving down their obscene rates on every purchase.
Basically, there’s a lot more that the postal service could, and should be doing instead of delivering trash.
You can see this isn’t going the way you want it to.
At $4.50 per piece, marketers are going to move away from physical mailers, and toward other marketing options. Most are going to do that at far less than $4.50/pc. Most bulk mailers would abandon the practice well below even first class mailing rates. USPS sets their bulk mailing rate with the specific intention of keeping the bulk mail business that funds their operations.
USPS money orders are (were) the standard for reliable, secure transfer of money. Recipients of postal money orders knew they were good, and demanded them over personal checks and even cashier’s checks in some cases.
There is room for the USPS to enter into basic, universal access banking services, providing accounts to anyone who needs one. They could then reasonably expand to compete with usurious payday lenders, driving them out of the market. They could operate as a payment processor, competing with Visa and MasterCard, driving down their obscene rates on every purchase.
Basically, there’s a lot more that the postal service could, and should be doing instead of delivering trash.