• jarfil@beehaw.org
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    1 year ago

    Why do people assume that brands explicitly endorse everything their ads run next to?

    Where by “people”, we mean “individuals with so little critical thinking, that they might get influenced by an ad”.

    Well, that’s why. Companies don’t want easily influenciable people to associate their brand with something they’re likely to view as negative.

    • Gamey@feddit.rocks
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      1 year ago

      Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!

            • Gamey@feddit.rocks
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              1 year ago

              The goal of ads isn’t obviouse because it’s subconscious influence on you that often shows up ages after you actually watched the ad. It’s not a “buy now” but rather produce E.g. good feelings around a brand or product by showing you feelgood content and the less you care about the actual ad the more likely you are to ultimately fall for it. The by far biggest issue is that you won’t notice once you fall for it tho because you just made a choice between multiple products and the influence only showed up subconsciously rather than “I noticed that in a ad” which is why they still work, everybody likes to think they are the exception it doesn’t work on but that’s not how exceptions work!