I really don’t get it. I realize this is likely a me thing. I’ve never read any his comics. He doesn’t have any powers. He just shoots people. I think he shoots only bad guys, right? Seeing people get what they deserve is nice but you could also do that with a robot mech suit or giant green imaginary weapons or laser beams from your eyes. I could go on. He wears all black, so he’s emo, and shoots people. I just don’t get it.
It is rather interesting that the kind of people that puts a punisher sticker in their car would be the firsts in line to eat a bullet by the punisher if he existed. Which is why marvel recently changed the logo. Though that doesn’t change anything IRL. At least the creators do show audiences that if a militia adopted punisher’s logo, and tried to associate it ideologically with their way of thinking. It would only target them as the punisher’s next victims.