

Personally, I don’t think they have any kind of grand plan beyond capturing as much of the market as they can. They’ll keep using the strategies that have been effective, but I doubt they can predict what the market will do, or what ground-breaking discoveries are coming. “No plan survives first contact with the enemy.”









Those companies haven’t been “cool” to work at for a while now, but they’re prestigious because they pay so much and people care about money and status.