Thanks :)
Not only is it baked into the cost of goods and offered as one of their services to attract customers (like “free” pick up), it reduces labor costs by showing customers which shelves to peruse to find their comic books and their chocolate milk. Their captive portal also serves as an ad for digital payment & their scan + mobile checkout offerings (coincidentally both enabled by Internet service like their Wi-Fi), which may increase retention and reduce labor costs respectively.
😍😍😍😍😍😍
Amazing. Thank you!!