So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need “cool” branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn’t look right to them?
So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need “cool” branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn’t look right to them?
The primary sense of humans is vision. If something doesn’t look right, you won’t want to eat it
Now imagine food for all your life has been highlighter colored. All of it is dyed, even the meat, sometimes even vegetables
It’s all about data and conditioning.
It’s important that customers care about superficial bullshit.