A U.S. judge has rejected Burger King’s bid to dismiss a lawsuit claiming that it cheated hungry customers by making its Whopper sandwich appear larger than it actually is.
U.S. District Judge Roy Altman in Miami said Burger King must defend against a claim that its depiction of Whoppers on in-store menu boards mislead reasonable customers, amounting to a breach of contract.
Customers in the proposed class action accused Burger King of portraying burgers with ingredients that “overflow over the bun,” making it appear the burgers are 35% larger and contain more than double the meat than the chain serves.
I’m not overly surprised. I read the article and know the TV ad claims were dismissed, but the currently running TV ad campaign for BK makes their burgers look ridiculously huge - like larger than the entire box a Big Mac comes in.
Check out the whopper shown at the very start of this ad (screenshot) to see what I mean. When did you last have a burger that was half the width of your torso?
This is what I call badvertising.
Lol wtf that is hilarious. It’s like almost the size of a soccer/basketball.
To be fair, 75 percent of the height between the bun is not burger, but lettuce, tomato, etc. But I’ve never seen veggies stand that tall or not be compressed by the person making it.
Yeah… but that burger is almost twice as large as what they actually sell.
… nor be that plentiful to begin with.
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