You’re drowning out the potential of your competition. That’s marketing, and if you stop then your competitor takes over or a small business won’t grow.
Tbh, I don’t think it’s that powerful. I’ve been happily googling on DuckDuckGo for years, same as I have been using Post-its from all sorts of companies and in fact never from Post-it. I don’t think this brand is even available in my country.
I’ve been using “Tixo” for “sticky tape” even though the Tixo brand went out of business around the time I was born.
In fact, if a brand name becomes genericised, it loses its power. It stops being a brand and becomes a generic term for anything in that space.
Brand recognition also goes the other way. You know, like when you see a McDonalds and you instinctively go “Ugh, these asshats who keep wasting my time with always the same ad over and over again when I try to watch a youtube video.”
Intrusive ads don’t further positive brand recognition but instead cause brand fatigue.
Tbh, I don’t think it’s that powerful. I’ve been happily googling on DuckDuckGo for years, same as I have been using Post-its from all sorts of companies and in fact never from Post-it. I don’t think this brand is even available in my country.
I’ve been using “Tixo” for “sticky tape” even though the Tixo brand went out of business around the time I was born.
In fact, if a brand name becomes genericised, it loses its power. It stops being a brand and becomes a generic term for anything in that space.
Brand recognition also goes the other way. You know, like when you see a McDonalds and you instinctively go “Ugh, these asshats who keep wasting my time with always the same ad over and over again when I try to watch a youtube video.”
Intrusive ads don’t further positive brand recognition but instead cause brand fatigue.