Link to an article about what it is: https://www.scrile.com/blog/what-is-an-ai-influencer
AI influencers are reshaping social media with digital faces that look real, act consistent, and attract millions of followers. This article explains what AI influencers are, how they’re created, why brands invest in them, and how you can build your own digital persona with Scrile AI.
An excerpt from that article.
The whole point of influencers is that you watch someone experience something instead of you.
Either because you can’t afford it, you want to make sure before buying, it’s risky, or you just like experiencing the world through others.
How can possibly AI do any of that?
I sincerely doubt this, unless they count AI followers. Which wouldn’t surprise me.
The point of influencers is to build a guillible audience to sell to advertisers.
I think you missed this then https://arstechnica.com/tech-policy/2026/04/indian-med-student-rakes-in-thousands-with-ai-generated-maga-hottie/ There are always people stupid enough.
It’s probably more of an elaborate marketing campaign with AI videos just with the same model. Basically ad videos.