Our findings reveal widespread support for climate action. Notably, 69% of the global population expresses a willingness to contribute 1% of their personal income, 86% endorse pro-climate social norms and 89% demand intensified political action. Countries facing heightened vulnerability to climate change show a particularly high willingness to contribute. Despite these encouraging statistics, we document that the world is in a state of pluralistic ignorance, wherein individuals around the globe systematically underestimate the willingness of their fellow citizens to act.
This suggests that actions which provide social proof that large numbers of people are interested in action (eg: a mass march) are likely to spur further action.
Giving money is easing. Not eating meat and not flying to vacations and not using a car and not importing Avocados and not buying a new phone every year aren’t.
People are willing to endorse climate action as long as it doesn’t affect them.
This is a global survey; most of the world isn’t flying or eating much meat.
Those who don’t aren’t the ones causing climate change, so what’s the point in asking their support?
Because they have power to refuse to be fossil fuel extraction colonies
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Those that do more than make up for those that do not.
The point is that people are willing to make some level of personal sacrifice
It’s very different doing those things willingly when all options are still there around you and a lot of other people are doing it anyway. And being in support of policies to reduce for example meat eating for everyone.