You must log in or register to comment.
slashing the size of pints boost sales in an unexpected way
Oh is it unexpected is it? Unexpected that selling people less quantity per unit would increase sales as people would probably still want the same quantity?
This is weirdly pro business from the mirror
The unexpected way is that while it decreased sales of beer it increased sales of wine.
So the people who didn’t like the idea of short pints asked if they were messing with the serving size of wine, and when told no, they went with that. Everyone else just consumed the same amount as they would’ve, more or less.
Probably as they were charging the same price as a pint, perhaps an exaggerating, but I suspect two halves wouldn’t be the same price as a pint was last week. Nobody likes to be ripped off.
Well that’s illegal, and I can literally point to the letter of the law:
Some goods must be sold in fixed sizes known as ‘specified quantities’.
Draught beer and cider: Third, half, two-thirds of a pint and multiples of half a pint
The Code is more what you’d call “guidelines” than actual rules.
They were serving 2/3, so it’s fully legal. Also they’re actually urging the govt to reduce sizes, not the pub owners directly.
Granted, it would be nice if we had had more than a screenshot to go off on
Surely a fine publication such as the Mirror wouldn’t publish a misleading headline?
Oh come on now, next you’re going to tell me Daily Star is not a shining beacon of journalistic integrity!
A poor-man’s Sunday Sport
Seems like the part where it says it can be sold in half pints means that it would be ok to sell a half a pint.
I think maybe your comment didnt do a great job of expressing your point.
We don’t have a link to the article so we don’t know exactly what they’re doing, but I feel it’s unlikely that they’ve just replaced pints with half pints. Or maybe they have, that would be even weirder!
BBC has covered it too: https://www.bbc.co.uk/news/articles/c4gl737zr79o
Oh interesting! The only time I’ve seen 2/3 pints sold instead of pints it seemed to just be shrinkflation as they were still extortionately priced, I wonder if consumption is down just because you’re getting less for your money.
There’s a craft beer place near me (The Hopbox, Ware) that sells in 1/3rds or multiples therof. Some of their ‘beers’ are 13%. Not sure you’d want a couple of pints of that. But, it does give the opportunity to try out different styles when you visit, and there are quite a few ladies drinking them who’d maybe not be too comfortable with a pint.
Yeah I’ve been to beer festivals and fancy pubs that do some lovely ludicrously strong beers that they can only sell you in halves or thirds, my grumble was regarding places that only sell cool-brand-name lager in two-thirds for the price of a pint.
Yes, some of those thirds are quite expensive. Works out about £12 a pint!
deleted by creator
If they still want to call it a pint, they could go to the American definition (473ml, as opposed to 568ml). Beyond that, they could go to the New South Wales schooner (¾ of a pint, or 425ml). Or, you know, go metric and serve beer in decilitres as on the continent (400ml or 500ml is a reasonable size for a beer), though that may be politically impossible in the post-Brexit environment.
I get my beer in centilitres.
Has long as you don’t go full German and get them in liter, whatever floats your boat.
deleted by creator
I do hope this isn’t a road to the term ‘pint’ just becoming a generic name rather than actually holding meaning. I remember when a 99 referred to the price!
The british pound once referred to the value of a “pound” of silver at the time. Though the meaning of even that measurement of weight has likely changed
I prefer a schooner over a pint any day. Larger than a pot. Just right.
You mean a quarter litre, right, American?
You mean one fourth. They don’t use quarters, too French.
About 3 and one eighth cups or something.
We do use quarters just mostly for time increments
deleted by creator
Two thirds of a pint please, so that’s two thirds of the cost of a pint yeah? So cheaper right? Right???
BBC article with more details: https://www.bbc.co.uk/news/articles/c4gl737zr79o
They don’t sound like much fun!
I don’t mind a schooner, but hell am I paying full pint prices for 2/3 of a pint. I’d be pissed off rather than pissed drunk.
Imagine the sales if it came in shot glasses. I am very smart.
Ooh, can’t wait to pay £7 for a bit of a pint!
