return2ozma@lemmy.world to memes@lemmy.world · 4 days agoWe always knew they weren't serious about Pride...lemmy.worldimagemessage-square52fedilinkarrow-up1876arrow-down116
arrow-up1860arrow-down1imageWe always knew they weren't serious about Pride...lemmy.worldreturn2ozma@lemmy.world to memes@lemmy.world · 4 days agomessage-square52fedilink
minus-squareLandedGentry@lemmy.ziplinkfedilinkEnglisharrow-up23·edit-24 days agoThe only company to ever be brave about queer representation was and continues to be Subaru
minus-squareperegrin5@lemm.eelinkfedilinkEnglisharrow-up17arrow-down1·4 days agoWell we are their main demographic so it’s still a good financial decision for them.
minus-squareLandedGentry@lemmy.ziplinkfedilinkEnglisharrow-up8·edit-24 days agoMy understanding is their ads in the 90’s are why that’s the case!
minus-squareSkyezOpen@lemmy.worldlinkfedilinkarrow-up2arrow-down1·3 days agoI think that actually happened naturally, and when they noticed they made the ads to capitalize on it. Saw a writeup about it somewhere but I forget where.
minus-squarefelsiq@lemmy.ziplinkfedilinkarrow-up8·4 days agoCan you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed
minus-squareKaboom@reddthat.comlinkfedilinkarrow-up12arrow-down3·4 days agoSubaru used to advertise to queer folk in the 90s before it was cool. I wouldn’t bet on them staying that way after 20 or 30 years, but hey, it’s something
minus-squareBlueMacaw@lemmy.worldlinkfedilinkarrow-up7·3 days agohttps://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
minus-squareLandedGentry@lemmy.ziplinkfedilinkEnglisharrow-up8·edit-24 days ago“Lesbaru” depicted a same-sex (f) couple in an ad in the 90’s IIRC like it was just a normal thing. Which it is!
The only company to ever be brave about queer representation was and continues to be Subaru
Well we are their main demographic so it’s still a good financial decision for them.
My understanding is their ads in the 90’s are why that’s the case!
I think that actually happened naturally, and when they noticed they made the ads to capitalize on it.
Saw a writeup about it somewhere but I forget where.
Word
Can you elaborate on this? I’m guessing it’s related to the “lesbians drive Subarus” stereotype but I’ve always been curious why that stereotype ever existed
Subaru used to advertise to queer folk in the 90s before it was cool.
I wouldn’t bet on them staying that way after 20 or 30 years, but hey, it’s something
https://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
“Lesbaru” depicted a same-sex (f) couple in an ad in the 90’s IIRC like it was just a normal thing. Which it is!