Smucker joins a growing number of big food companies that have announced plans to eliminate artificial dyes.

  • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 🇮 @pawb.social
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    2 months ago

    Unless they had, like, blue raspberry you don’t really need artificial dyes in jams, jellies, or preserves unless you’re adding a bunch of extra bullshit that overtakes the fruit’s natural color beyond the sugar and pectin.

    • foggy@lemmy.world
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      2 months ago

      Nah I’d bet it’s for better sales beyond reasonable shelf life, fight against oxidation discoloration causing a miniscule drop in sales close to the sell by date.

      The difference it makes is marginal but when you lead sales in anything, marginal changes are like millions of dollars.