At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Why do people assume that brands explicitly endorse everything their ads run next to? Do they think companies are purposely seeking out these bad people to run their ads next to? I never got the whole not wanting your ads next to questionable content thing.
I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.
But also a factor (for those that know) is that companies will pay for their ads to run to specific demographics of people based on the data that a advertising platform (Twitter, YouTube, Tinder, Facebook, etc) has gathered to determine specific things about you as a person.
It’s the whole concept behind targeted ads. You pay for eyes that will see it and are more likely to purchase your products due to that demographic data. Or at the very least, view your website for traffic that can be used to harvest more data about you so that it can be sold to other companies.
It’s gotta be this one. Marketing works partially with the subconscious and association. They want you to get a fuzzy feeling when you see their logo or a product of theirs in a (web) store. If you don’t get a fuzzy feeling, but you are reminded of the vile fascist shit you read while you saw their ad, you will avoid buying their product, even if you can’t quite put the finger on it.
People will presure companies not to allow it. “I will not purchase your product because it is helping fund hate speech”
It doesn’t matter that the company did not choose to place the ad there. The ad being there gives money to platform that they are recieving because of hate speech.
It’s not just that they don’t want their ads next nazi crap, it’s that they don’t want to put ads on a platform that has nazi crap. You make a platform friendly to nazis, you lose advertising.
Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!
The goal of ads isn’t obviouse because it’s subconscious influence on you that often shows up ages after you actually watched the ad. It’s not a “buy now” but rather produce E.g. good feelings around a brand or product by showing you feelgood content and the less you care about the actual ad the more likely you are to ultimately fall for it. The by far biggest issue is that you won’t notice once you fall for it tho because you just made a choice between multiple products and the influence only showed up subconsciously rather than “I noticed that in a ad” which is why they still work, everybody likes to think they are the exception it doesn’t work on but that’s not how exceptions work!
Why do people assume that brands explicitly endorse everything their ads run next to? Do they think companies are purposely seeking out these bad people to run their ads next to? I never got the whole not wanting your ads next to questionable content thing.
I’m no expert but I think it’s the same reason ads are full of hot people: association. If you see an ad for a Baconator enough times next to a neo-Nazi spewing hate speech you’re going to start to link the two in your mind.
Yep it’s the association for sure
But also a factor (for those that know) is that companies will pay for their ads to run to specific demographics of people based on the data that a advertising platform (Twitter, YouTube, Tinder, Facebook, etc) has gathered to determine specific things about you as a person.
It’s the whole concept behind targeted ads. You pay for eyes that will see it and are more likely to purchase your products due to that demographic data. Or at the very least, view your website for traffic that can be used to harvest more data about you so that it can be sold to other companies.
I know I associate Neo-Nazis with Pigs…I wonder why.
It’s gotta be this one. Marketing works partially with the subconscious and association. They want you to get a fuzzy feeling when you see their logo or a product of theirs in a (web) store. If you don’t get a fuzzy feeling, but you are reminded of the vile fascist shit you read while you saw their ad, you will avoid buying their product, even if you can’t quite put the finger on it.
People will presure companies not to allow it. “I will not purchase your product because it is helping fund hate speech”
It doesn’t matter that the company did not choose to place the ad there. The ad being there gives money to platform that they are recieving because of hate speech.
It’s not just that they don’t want their ads next nazi crap, it’s that they don’t want to put ads on a platform that has nazi crap. You make a platform friendly to nazis, you lose advertising.
Society still has standards! Thank God!
Not especially high ones as recent years have shown but at least still better than nothing!
Where by “people”, we mean “individuals with so little critical thinking, that they might get influenced by an ad”.
Well, that’s why. Companies don’t want easily influenciable people to associate their brand with something they’re likely to view as negative.
Everyone is influenced by ads but the tines you re you view as your choice. Immediate purchases aren’t the goal of most ads, it’s mainly uncaughous influence for the next time you have to choose between a few products!
No offense but you really need to proofread your post. We can’t understand what you’re trying to say.
Damn, another total fuckup, you are probably right!
It’s alright, it happens. What were you saying?
The goal of ads isn’t obviouse because it’s subconscious influence on you that often shows up ages after you actually watched the ad. It’s not a “buy now” but rather produce E.g. good feelings around a brand or product by showing you feelgood content and the less you care about the actual ad the more likely you are to ultimately fall for it. The by far biggest issue is that you won’t notice once you fall for it tho because you just made a choice between multiple products and the influence only showed up subconsciously rather than “I noticed that in a ad” which is why they still work, everybody likes to think they are the exception it doesn’t work on but that’s not how exceptions work!