Because it is tracked. For example, Coca-Cola puts an ad on a station, and then Nielsen or the network look at how much Coke was sold in that area before, and then immediately after the ad. An uptick in sales is attributable to the ad.
Ad buyers don’t just randomly buy up airtime for shits and giggles. It’s all planned and correlated with data.
Ad effectiveness is tracked by trustable metrics, backed by data. What you’re implying is a $50bn fraud against corporations with massive legal budgets. And that they have never noticed.
Because it is tracked. For example, Coca-Cola puts an ad on a station, and then Nielsen or the network look at how much Coke was sold in that area before, and then immediately after the ad. An uptick in sales is attributable to the ad.
Ad buyers don’t just randomly buy up airtime for shits and giggles. It’s all planned and correlated with data.
The people selling the ad space say it works. Because they sell the ad space…
The people making the ads say they work, the people budgeting for ads say it works…
Because if anyone from any area of ads admits no one sees them or is really Influenced anymore, all of them are out of a job.
Like…
This isn’t unique, you know most high level employees don’t actually do anything right?
Ad effectiveness is tracked by trustable metrics, backed by data. What you’re implying is a $50bn fraud against corporations with massive legal budgets. And that they have never noticed.