Ghostalmedia@lemmy.world to Technology@lemmy.worldEnglish · 5 days agoGmail can read your emails and attachments to train its AI, unless you opt outwww.malwarebytes.comexternal-linkmessage-square87linkfedilinkarrow-up1671arrow-down19 cross-posted to: technology@lemmy.worldprivacy@lemmy.mlbuyeuropean@feddit.ukeurope@feddit.orgprivacy@lemmy.worldprivacy@programming.devtechnology@lemmy.zippulse_of_truth@infosec.pubtechnology@lemmy.ml
arrow-up1662arrow-down1external-linkGmail can read your emails and attachments to train its AI, unless you opt outwww.malwarebytes.comGhostalmedia@lemmy.world to Technology@lemmy.worldEnglish · 5 days agomessage-square87linkfedilink cross-posted to: technology@lemmy.worldprivacy@lemmy.mlbuyeuropean@feddit.ukeurope@feddit.orgprivacy@lemmy.worldprivacy@programming.devtechnology@lemmy.zippulse_of_truth@infosec.pubtechnology@lemmy.ml
minus-squarehansolo@lemmy.todaylinkfedilinkEnglisharrow-up1·3 days agoFun fact: A zip code, gender, and a DOB is enough to have an 85% chance of it being you. It’s a very well-studied area. You are de-anonymized with very little data exposed, all of which Google includes in ad auctions. https://dataprivacylab.org/projects/identifiability/paper1.pdf https://www.forbes.com/sites/adamtanner/2013/07/22/how-just-a-zip-code-can-tell-a-marketer-exactly-who-you-are/ https://georgetownlawtechreview.org/re-identification-of-anonymized-data/GLTR-04-2017/ https://www.johndcook.com/blog/2018/12/07/simulating-zipcode-sex-birthdate/
minus-squarevin@lemmynsfw.comlinkfedilinkEnglisharrow-up1·2 days agoAnd then what? I tell google to show my ad to a guy born on some date and in a zip code. What data am I getting?
Fun fact: A zip code, gender, and a DOB is enough to have an 85% chance of it being you. It’s a very well-studied area. You are de-anonymized with very little data exposed, all of which Google includes in ad auctions.
https://dataprivacylab.org/projects/identifiability/paper1.pdf
https://www.forbes.com/sites/adamtanner/2013/07/22/how-just-a-zip-code-can-tell-a-marketer-exactly-who-you-are/
https://georgetownlawtechreview.org/re-identification-of-anonymized-data/GLTR-04-2017/
https://www.johndcook.com/blog/2018/12/07/simulating-zipcode-sex-birthdate/
And then what? I tell google to show my ad to a guy born on some date and in a zip code. What data am I getting?