Millions of people have and will continue to leave X.

Summary

Elon Musk’s X (formerly Twitter) is experiencing a sharp decline in users and value.

Post-election backlash, misinformation, and toxic content have accelerated user departures, with alternatives like Bluesky gaining traction.

While X saw a temporary spike in traffic on election day, its U.S. daily active users fell 8.4% in October.

Analysts project X will lose 7 million monthly users in the U.S. by 2025. Additionally, X’s brand value has plummeted from $5.7 billion to $673 million since Musk’s 2022 takeover, with revenue dropping 40% year-over-year.

  • mtdyson_01@lemmynsfw.comEnglish
    61·
    12 days ago

    Why would he care at this point? He will make far more money from all his new government contracts than he ever would from Twitter. The purchase served it’s purpose and that was to get him a seat at the big table.

    • givesomefucks@lemmy.worldEnglish
      462·
      12 days ago

      It wasn’t just that, Twitter was being used by the people to organize across demographics.

      Musk didn’t buy it to use, he bought it to break it.

      • slumlordthanatos@lemmy.world
        12·
        12 days ago

        Musk bought it because he’s a dumbass.

        Because he thinks he’s clever and wants everybody to think he’s clever (also because he was mad that Twitter kept banning his buddies for being fascists), he hatched a plan to send Twitter a formal offer to buy it for way more than it was worth. Musk thought that Twitter was owned by a bunch of left-wing ideologues and were using the site as their own personal microphone (sound familiar?), so when they inevitably turn down his offer, he could go “Aha! Gotcha, you fuckin’ Marxists!” and everyone would clap and call him smart.

        But Twitter was not owned by a bunch of left-wingers. It was owned by businessmen. Musk’s buddies were getting banned because it’s not good business to have an advert for Disneyland next to a racist/anti-Semetic tweet, not because of ideology. And when those businessmen saw that Musk was offering to buy Twitter for several times what it was worth, they jumped on the offer, then sued Musk when he tried to back out.

        Hilariously, Musk agreed to buy Twitter as soon as the discovery process started. I’d bet money that his phone was a black hole of cringe/illegal activity and he wanted to keep it from going public.

        Musk didn’t want to buy Twitter, and he doesn’t want to destroy Twitter; it’s just a side effect of using it to stroke his ego.

    • WeUnite@lemm.eeEnglish
      3·
      12 days ago

      Because it’s still his propaganda and spy machine. He serves you the content he wants you to see and he collects your data. He wants to influence other elections, his thirst for power and wealth is unlimited.