They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • killeronthecorner@lemmy.world
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    16 days ago

    The use of the term “Dark traffic” here is to paint the use of ad-blockers as something nefarious. Don’t use it, fuck these people right in their stupid mouths.

    I propose using the terms “clean traffic”, for ad-blocked website traffic, and “dogshit traffic” for everything else.

    • grueling_spool@sh.itjust.works
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      16 days ago

      Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.

    • x0x7@lemmy.world
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      16 days ago

      They are so short sighted to. Ad blocker help advertizers. It allows sites to fill up sites with ads to the point of being unusable while not losing 100% of traffic. That keeps these site relevant enough that old people who don’t have ad blockers end up there too when they follow links or google ranks a site high because it has traffic.

      If they got rid of all ad block somehow they would have to decrease the ads because I wouldn’t use the web. Or online communities would be way more conscious of the ad level of the things they link to.

      • interdimensionalmeme@lemmy.ml
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        16 days ago

        The tech community is pacified into not taking action against the polluters by our adblockers because we don’t see the egregious ads and so we don’t fight the good fight for the user.

    • DicJacobus@lemmy.world
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      15 days ago

      depending on your household’s browsing habits, it can be downright insane how much traffic goes through ones network (and the web at large), that is just nothing but dog shit.

      I monitored my pihole at my place and my own traffic is usually no more than 15% garbage with about 750,000 domains blocked, but the second grandma or grandpa starts doomscrolling boomer things on their phones and ipads. I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

      also set up a Region exemption or whatever, blocking russian, chinese, and a whole bunch of other untrustworthy TLDs and im literally showing my grandmother the repeated attempts to communicate with something in fucking China in real time whilst she’s playing some solitare game she downloaded.

      • ShaggySnacks@lemmy.myserv.one
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        15 days ago

        I saw the network traffic at 60% blocked one time and I had to confront them and flatly ask them “what the fuck are you doing on your phone?”

        Be careful of the answer. Sometimes ignorance is bliss.

        • DicJacobus@lemmy.world
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          14 days ago

          rhetorical question, I know what she’s doing, clicking on random shit and then blaming other people for her problems.

          every intrusive advertisement or popup. “I got hacked” every wrong website she goes to “this is a scam”

        • DicJacobus@lemmy.world
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          14 days ago

          both of them shield, coddle, and enable a 53 year old man who is an overt Nazi and purge/mass death obsessed eugenicist freak, (my uncle), a lot more needs to be said to them honestly.

    • purplemonkeymad@programming.dev
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      16 days ago

      Something simple that people would ask why you want it. Also needs to be non-aggressive. Like non-content traffic. Why would you want something that is not the content?

    • NutWrench@lemmy.ml
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      10 days ago

      Well, “dark traffic” sounds SCARY. You wouldn’t want to do anything scary, would you? Like, use the computer you paid for to control the content you want to see? /s