Led by Delta, many airlines are now working with AI firms to expand the industry’s use of big data for price setting. Using new surveillance techniques, these firms exploit consumer privacy to set “personalized” prices to jack up fares.
The article explains that this will not affect prices in general, but specifically identify individuals that have no choice but to buy even at a higher price and charge them extra. It is unlikely to cause a drop in usage, as it only effects people that need to fly urgently for some reason.
The article explains that this will not affect prices in general, but specifically identify individuals that have no choice but to buy even at a higher price and charge them extra. It is unlikely to cause a drop in usage, as it only effects people that need to fly urgently for some reason.