The original Starbucks was pretty good and even for a while after they started the franchise they were still a bit above average quality. They’re crap now, but that was a slow decline over the last decade. So they can coast on the reputation the original built and rely on their current customers either not ever having had good coffee or not noticing the slow incremental decline.
It’s sad to think there are people in the world that think Starbucks coffee is nice.
It’s “coffee” for people who don’t really like coffee and want to drink something warm with cream, sugary syrup and artificial flavoring.
The original Starbucks was pretty good and even for a while after they started the franchise they were still a bit above average quality. They’re crap now, but that was a slow decline over the last decade. So they can coast on the reputation the original built and rely on their current customers either not ever having had good coffee or not noticing the slow incremental decline.
These people mostly like star bucks sugar syrup and pretend it’s coffee that they are after